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The Buzz : ".07%" Ratings Are In

Posted by HeroesFan on 2007/4/24 18:40:00 (1036 reads)
The Buzz

Quote:

NBC’s “Heroes” didn’t fly quite as high as usual last night upon its return from a long hiatus. The first-year hit drama fell to a series-low 5.3 adults 18-49 rating, according to Nielsen overnights, airing opposite ABC’s potent “Dancing with the Stars” for the first time.

The show still won its timeslot, but it finished behind “Stars” during the two shows’ shared half hour at 9 p.m. “Stars” averaged a 5.5 to “Heroes’” 5.2.

It marked “Heroes’” lowest performance since a 5.5 for its second episode back in October. The show went on hiatus for much of March and April, and it was down 20 percent from its most recent original episode, which averaged a 6.6 on March 5.

Certainly “Heroes” was not helped by the continuing softening of lead-in “Deal or No Deal” opposite “Stars.” “Deal” averaged a 3.3 last night at 8 p.m., down 39 percent from the 5.4 it averaged leading into “Heroes” on March 5.

And "Heroes," the season's No. 1 new show in 18-49s, is still a hit by any measure. It was last night's No. 1 show in 18-49s as well.

“Heroes” may simply need a week or two for viewers to become aware that the show is back. Long hiatuses have been difficult for broadcast shows this year, with ABC’s “Lost” and CBS’s “Jericho,” two similarly mysterious, action-packed shows, both showing deep declines after leaving the air for several months. Though “Heroes” wasn’t gone for as long, and its declines aren’t as serious, the network may nonetheless want to reconsider future long momentum-sapping absences.


Source: medialifemagazine




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Poster Thread
WingsStef
Posted: 2007/4/24 19:26  Updated: 2007/4/24 19:26
Moderator
Joined: 2006/11/21
From: Michigan, USA
Posts: 4043
 Re: ".07%" Ratings Are In
And May Sweeps are coming...So yeah...
theyell
Posted: 2007/4/24 22:58  Updated: 2007/4/24 22:58
Super Hero in Training
Joined: 2007/2/15
From: New Jersey
Posts: 369
 Re: ".07%" Ratings Are In
As long as the gaps in new episodes don't get as bad as ER's there won't be a problem. It's acceptable now that the show needed to take breaks, it's the first season and the airings caught up to what they already filmed, but I hope there's less month-long hiatuses in the future.
justme
Posted: 2007/4/25 12:36  Updated: 2007/4/25 12:36
Super Hero
Joined: 2006/11/30
From: OH
Posts: 689
 Re: ".07%" Ratings Are In
So, yeah....no more hiatuses NBC!!! the die hard fans didn't forget to tune in, but fans who may have just started watching from the last hiatus probably moved on....
WingsStef
Posted: 2007/4/26 0:15  Updated: 2007/4/26 0:15
Moderator
Joined: 2006/11/21
From: Michigan, USA
Posts: 4043
 Re: ".07%" Ratings Are In
Well, that and the week before May Sweeps is usually slow.

But seriously NBC needs the May Sweeps mula...