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The Buzz : NBC Launches Heroes Radio Campaign

Posted by HeroesFan on 2006/9/21 9:40:27 (991 reads)


Instead of a single spot, the campaign, which runs through Sept. 24 on two to three Clear Channel stations in the top 25 markets, consists of a :60, three :05 ?adlets,? and one :15 spot. The :60 second spot runs at the end of a commercial pod, followed by the adlets within content during the next program segment, capped off by the :15 at the top of the next stopset. Ideally, all three segments run within a 15 to 30 minute period.

The spots ask the listener what it would be like to have supernatural powers and what powers those might be. The adlets introduce the Heroes characters? abilities and the final :15 spot provides the tune-in information.


Listen to the radio spots here

Source: mediaweek (via Hero)




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2009/9/22 10:46:53 - Ratings for 'Heroes' Season 4 Premiere
2009/9/22 8:59:08 - On the Road to "Redemption"
2009/9/22 8:58:43 - Sneak Peek at Season Four
2009/9/22 8:58:04 - 'Back At Their Best' promo
2009/9/22 8:57:38 - Season 3 DVD Exclusive: 'Claire's Brain'
2009/9/22 8:56:44 - Season 3 DVD Exclusive: 'Freezing Time'
2009/9/22 8:56:12 - 'Dreams' promo
2009/8/14 10:00:00 - 'Blurring Blades' preview



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lilmzhln18
Posted: 2007/6/27 18:43  Updated: 2007/6/27 18:43
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 Re: NBC Launches Heroes Radio Campaign
Hmm.. interesting.
They sure put a lot of effort into this series. xP
=]♥heLen
maia621
Posted: 2009/6/8 15:16  Updated: 2009/6/8 15:16
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Posted: 2009/11/20 13:37  Updated: 2009/11/20 13:37
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Posted: 2009/11/27 23:28  Updated: 2009/11/27 23:28
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Posted: 2009/12/15 8:07  Updated: 2009/12/15 8:07
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