Well if you are one of the people who cringed at the obvious ad placement by Nissan when Hiro and Ando cruised around in a Versa and mentioned it in almost every episode ... you will get no reprieve in season 2. Bring on the Nissan Rogue.
Quote:
DETROIT (AdAge.com) -- Nissan North America will have an encore performance on NBC's hit "Heroes," acting again as the sole TV advertiser, with limited interruption, during the show's sophomore season premiere Sept. 24. But that's just the beginning, as the automaker will ride along with "Heroes" wherever consumers encounter the show.
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The automaker was pleased with the results for last season's "Heroes" partnership; the show's viewers were twice as likely to recall the Nissan model spots compared to ads from rival automakers and the brand's click-through rate from NBC.com was three times its average.
Source:
adage
