Zeroes Spoofs Just Another Example of Viral Marketing - On The Web - Heroes TV

On The Web : Zeroes Spoofs Just Another Example of Viral Marketing

Posted by HeroesFan on 2007/7/6 11:40:00 (878 reads)

In a recent interview with Variety, NBC marketing guru Vince Manze revealed that the studio's promo department is behind the Zeroes spoofs.

Quote:

Dubbed "Zeroes," it's a roughly two-minute send-up of the Peacock's hugely popular Monday night drama "Heroes." The spoof has been widely passed around via the Internet, racking up more than 1.5 million views over several platforms, including YouTube and Break.com.

But unlike most other network-created viral videos, "Zeroes" contained not a trace of evidence that it came from NBC.

No Peacock logo. No "Tune in Mondays at 9" message at the end. No credits whatsoever.

"It was an experiment," Manze says. "We wanted to see how far we could go, and we wondered if (auds) knowing we did it would be a detriment."

Project, made for about $17,000, was so clandestine that Manze says he didn't even tell "Heroes" creator Tim Kring about "Zeroes." Keeping the clip's origins a secret was a means of building up its credibility with potential viewers.

The "Zeroes" clip is just one of dozens, if not hundreds, of NBC-created viral videos the network has unleashed over the past year.

The Zeroes parody shorts have been viewed over 1.5 million times.

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Hero	Posted: 2007/7/6 19:06 Updated: 2007/7/6 19:06
Herologist Joined: 2006/7/28 From: Posts: 1069	Zeroes Spoofs Just Another Example of Viral Marketing That was old news... Here's a Variety article from March where the parodies were credited as being from NBC.