NBC Universal Launches Widgets to Expand Distribution of Content on Digital Platforms
New York, NY & Washington, D.C. – June 6, 2007 — NBC Universal today announced that it will enable viral distribution of its popular content online by transforming content associated with news, entertainment and sports programming into easily portable widgets, using the industry leading content syndication and distribution platform from Clearspring Technologies. Users will be able to personalize these widgets and post them on their own blogs, social networking profiles, web sites, wikis and personal start pages, allowing deeper engagement for fans of NBCU content.

Initial launch widgets include popular content from "Dateline," "Hardball with Chris Matthews," "Meet the Press" and "NBC Nightly News with Brian Williams," as well as content from NBC Sports, DotComedy.com and iVillage.com. Available content will continue to expand, along with increased personalization options and enhanced features.

"We want to create a fun, shared experience for our users and understand their needs as they interact with our content beyond our online properties." said Sab Kanaujia, Vice President, Digital Product Strategy & Development, NBC Universal. "Changes in the behavior of online users and innovation in technology has provided us with new opportunities to grow the reach for our content and brands online. Clearspring's content syndication and distribution platform provides us a robust distribution and analytics solution for our widgets initiative."

"We are delighted to have been chosen to deliver this start-to-finish solution for NBC Universal," said Chris Marentis, CEO of Clearspring. "By using our premium hyper-syndication platform, fans of NBCU's programming can now easily personalize their favorite Web sites with NBCU content. This allows NBCU to lead the shift to the new distributed web and deliver their premium content whenever and wherever consumers chose to enjoy it."